RCD MONOGRAM

The RCD (Real Club Deportivo) monogram came up as the answer to the club's necessity to have another touchpoint with the supporters. Although not intending to underwrite the main shield, it ends up valuing its presence, since the monogram is most often used in less formal situations of communication. The way it was integrated within the supporters was carefully defined, which allowed it to gradually become an icon with which the fans felt connected and to be part of their emotional context.

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