This is the focus! Understanding the specificity of a market where the relation people have with brands surpasses the liking and enters the domain of belonging. The passion for sport combined with market knowledge based on experience, gives GTC a unique perspective on how to explore and solve challenges allowing brands to create value propositions and positive competitive differentiation, aiming to transform the usually seen as "normal business transactions" into more intense, frequent and lasting relationships.
"Shapeshifting" is what GTC has being doing, searching on each element its inherent ability to support a responsibly change, without loss of meaning. GTC is attracted by changes: the will changed into virtue, life changed into destiny, black changed into white, beauty into emotion, the past changed into present and the future into hope.
The main concern is to create brands truly based on a concept and strategy. This way, brands will always be able to communicate effectively and flexibly what they are, without forced or trivial characteristics assigned to them. Meaning, authenticity and differentiation, are the key elements of each work process.
Brands must keep pace with present society changes, where everything is constantly evolving, growing and adapting to new circumstances. Therefore, an effective thinking behind a brand is crucial in order to build awareness, increase recognition and communicate uniqueness