Going Through Changes represents a set of selected projects developed by Luís Costinha (1982, Viseu) resulting from a specialization within the Football Industry, either as designer or consultant. It synthesizes a very personal way of analyzing and approaching this specific area.
Over the last 8 years has worked combining Branding & Football Industries at a major league, the Spanish "La Liga", as well at the Portuguese League. Was integrated at the Marketing Department of Real Club Deportivo Espanyol in Barcelona, being the responsible for the rebranding process at the club, and also at the Real Club Deportivo de La Coruña, developing a wide set of projects with the club's brand. In recent years has collaborated with Sporting Clube de Portugal and Rio Ave Futebol Clube.
Also within the football industry, however in the editorial area, was Don Balon's Creative Director for the newspaper editions and other editorial elements such as the Copa America Special Editions, distributed in countries such as Mexico, Paraguay, Venezuela and Uruguay (250.000 weekly circulation).
Has been involved in side projects with companies recognized as market references, having the chance to work for other major clubs, brands and federations. Has participated in magazines and other publications both offline and online, exposing his own ideas and reasoning about the specific relationship between Football and Branding.
// 2016 - Football Digital Marketing & Social Media Online course by the Sports Business Institute Barcelona.
// 2011 - Leonardo Da Vinci Fellowship Program granted by Minho University (Braga) & RCD Espanyol (Barcelona).
// 2010 - Postgraduated in Design and Application of Corporate Identity at Elisava, Barcelona School of Design.
// 2006 - Graduated in Communication and Multimedia Design at Coimbra Education School.
// 2006 - Graphic Design course at Restart, School of Creativity and New Technologies (Lisbon).
// 2004 - Erasmus Scolarship at the Cumbria Institute of the Arts, Carlisle, England.
AWARDS & RECOGNITIONS
// 2017 - "Yazalde Retro Football Shirt" made for Sporting Clube de Portugal, was Bronze at Lusófonos Criativity Awards, Relationship Marketing Mobile Category.
// 2008 - Portuguese Futura Awards - Finalist.
// 2006 - Winner - World Championships Acrobatic Gymnastics Image competition.
// 2018 - "Brand Crisis in Sports", Branders Magazine, Colombia.
// 2016 - "Olympic Games: Brands competing for medals", Branders Magazine, Colombia.
// 2016 - "El echo de Ser de una Marca", Branders Magazine, Colombia.
// 2015 - "El Branding en el Fútbol", Branders Magazine, Colombia.
REFERENCED ON BOOKS
// 2016 - "Neo Marketing, 139 experts who devise and direct today's Marketing", Colombia. p.254,255,256,257. ISBN: 9789584695635.
REFERENCED ON PRESS:
// 2015 - Meios & Publicidade - "Portuguese Design Outside: There is a portuguese scoring at Spanish League", March.
REFERENCED IN OTHER PUBLICATIONS
// 2006 - The Black & White Audiovisual Festival (Oporto) Catalog - Photography Competition: Digital Pinhole Undergrounds.
// 2008 - Advanced Photoshop Magazine, Portuguese Edition, February.
// 2008 - Ilustra Underground, Illustration Competition. ETIC Lisbon.
AS A TRAINER
// 2008 & 2009 - Training in Video-Performative Art, Vj'ing and real-time video performance. Coimbra.
AS A JURI
// 2017 - International Meeting of Illustration. São João da Madeira.
AS A SPEAKER
// 2015 - Sports Marketing & Management Symposium, Coimbra.
// 2009 - IV Multimedia Encounters - Coimbra Education School.